Forget drab. We craft threads that shout confidence. Wear your attitude, not just your clothes. Get ready to turn heads.
Finally, clothes that fit my personality!
Sharp
Daring
Unforgettable
Crafted with meticulous attention to detail, our garments are built to last and impress.
Bold, contemporary aesthetics that refuse to be ignored. We make fashion statements.
So comfortable, you'll forget you're wearing anything but pure awesome.
Why
These aren't fast fashion throwaways. Expect pieces that stand up to life's adventures.
Stand out from the bland. Our collections offer unique pieces for unique individuals.
Proudly designed in Britain, with a spirit as strong as our tea.
Our
Authenticity
We're real people making real clothes for real life. No pretences here.
Innovation
Constantly pushing boundaries to bring you the freshest styles and most exciting fits.
Community
Join a tribe that values bold expression and impeccable taste. Share your looks!
Sustainability
We care about the planet as much as your wardrobe. Responsible sourcing is key.
Stop blending in. It's time to make a statement with apparel that speaks volumes.
Fashion tales from the North Sea.
Our garments are built to last, unlike your last relationship. We use materials that feel as good as they look, and will survive more than one wash cycle.
We craft pieces that are both classic and contemporary. Think of it as your favourite jumper, but with a bit more swagger and a lot less moth holes.
Proudly British. We believe in supporting local craftsmanship and keeping our manufacturing closer than your mum's nagging.
These clothes are tough. They can handle a pint down the pub, a brisk walk on the beach, or just lounging around looking fabulous.
Finally, clothes that fit my rugged lifestyle and my slightly less rugged bank account. These are brilliant!
Arthur Pendelton
Fisherman
I bought a scarf and now I get compliments daily. My dog is jealous.
Eleanor Vance
Artist
These jackets are the business. Kept me warm during that unexpected blizzard last Tuesday.
Barnaby Croft
Farmer
I feel like a million pounds in this jumper. It's so soft, I might just sleep in it.
Penelope Higgins
Librarian
My wardrobe was looking a bit sad. Northbay sorted it right out. Top marks!
Reginald Davies
Retired
The quality is superb. I've worn these trousers everywhere, and they still look brand new.
Isabelle Moreau
Chef
These shirts are incredibly comfortable and look sharp enough for a night out. My go-to brand now.
Oliver Reed
Musician
I was skeptical at first, but these clothes are fantastic. They're stylish, durable, and surprisingly affordable.
Sophia Bell
Writer
Arthur Pendelton
Chief Visionary
Beatrice Sterling
Head of Threads
Caspian Thorne
Fabric Sorcerer
Diana Croft
Style Alchemist
2024-07-26
Our latest line of garments has arrived. Prepare for sartorial splendor that will make your wardrobe sing. Get yours before they vanish!
Fashion Show
The Old Brewery, London
190 Countries
Arthur, our fearless leader, dreams up the grand designs. He once wore a tweed suit to a rave.
Arthur Pendelton
Chief Visionary
Beatrice ensures every stitch is perfect, transforming raw materials into wearable art.
Beatrice Sterling
Head of Threads
Caspian knows fabrics better than he knows himself. He can identify a weave by smell alone.
Caspian Thorne
Fabric Sorcerer
Diana has an eye for what looks good, making sure our collections are always on point.
Diana Croft
Style Alchemist
We're the posh British brand for those who appreciate quality and a bit of flair.
Globally, darling! We send our magnificent threads wherever you are.
Yes, if it's not quite right. Check our returns policy for the nitty-gritty.
Absolutely. We use top-notch materials. Your wardrobe will thank you.
Unlikely, but if so, send it back. We're not monsters.
As real as a perfectly tailored suit. We're Northbay Contemporary Apparel Group Ltd.
Our garments are crafted with meticulous attention to detail and superior fabrics.
100
Years
50
Shops
1000
Designs
99
%
10
Awards
£150.00
A sharp, classic blazer that commands attention. Perfect for making a statement without saying a word. It’s the kind of jacket that makes people think you’re important.
£80.00
Impeccably cut chinos that offer comfort and sophistication. These aren't your dad's baggy trousers; they're designed for the modern gent who appreciates a fine fit.
£65.00
A crisp, premium cotton shirt that feels as good as it looks. Its refined texture and impeccable stitching make it a wardrobe essential for any discerning individual.
Got a burning question or a fabulous idea? Drop us a line. We promise not to ignore you.
Arthur Pendelton
Chief Hatter
